I like Apple. I really do. But I have to admit I was disappointed with Apple's product announcements yesterday. The iPhone is Apple's key product, and it certainly warrants prime position in Apple's product announcements. I don't mind the elimination of the audio jack, which seems to be controversial. I don't charge my device and listen to audio at the same time, so no issue there. And I don't feel forced to move to wireless audio, aka Airpods. My frustration is that so many of Apple's other products seem to take a distant back seat to the iPhone: - The Mac Pro, which upon its introduction was touted by Phil Schiller as "can't innovate anymore, my ass", but then hasn't been updated in 3 years. - The entire MacBook line, with infrequent updates, and (what I find) as a somewhat confusing product-positioning strategy with the MacBook, MacBook Air and MacBook Pro. - A similarly confusing strategy with the various iPad sizes. - A lot of good software, but a number of products which I consider buggy and incomplete (e.g., iCloud, Apple ID management). - The lack of an exciting, blockbuster new product since the departure of Steve Jobs (and no, I do not consider Watch to be a blockbuster product). Enough venting. My only conclusion is that I'm not bright enough to grasp Apple's strategy, and that incremental annual improvements in some products is enough to maintain their market leadership. Or, maybe there will be another Apple event soon that addresses some of the above points. I did like Sia, though.